ROAS 計算器
計算廣告支出回報、廣告利潤以及對應你利潤率的盈虧平衡 ROAS。
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使用方法
- 1填寫各項
輸入數字或選擇所需選項。
- 2檢視結果
更改任何值時，答案會立即更新。
- 3使用結果
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About this tool
Enter the revenue from ads, the ad spend and your gross profit margin. The calculator shows ROAS, profit after ad spend, ROI and the break-even ROAS you need before ads make money.
What ROAS is
Return on ad spend is revenue divided by spend. A ROAS of 4 means every dollar of ads brought in four dollars of revenue. It is not profit, because costs of goods are not counted.
Break-even
Break-even ROAS is one divided by your margin. At a 40 percent margin you need 2.5 to cover ad costs. Anything above that is profit.
Example
$12,000 revenue from $3,000 of ads is a ROAS of 4.0. At a 40 percent margin the profit after ads is $1,800, an ROI of 60 percent.
計算示例
With the boxes at their starting values (Revenue from ads: 12000; Ad spend: 3000; Gross profit margin (%): 40), the tool shows: ROI on ad spend: 60.0%; Profit after ads: 1,800; Break-even ROAS: 2.50; ROAS: 4.00x. Change any box to see your own numbers. The result updates as you type, and nothing leaves your browser.
獲得最佳結果的提示
在相信結果之前先檢查每一個輸入項，因為一個錯誤的數字就會改變整個答案。請使用工資單、賬單、證書或合同上的準確數字，並記下計算日期。稅率、門檻和規則會不時變化，因此對於稅費和法律事務，請將結果視為估算，並與本頁註明的官方來源核對。您可以嘗試任意多個方案；不會儲存或傳送任何內容，重新整理頁面會清空輸入。
要點
- 分類: 日常工具
- 在瀏覽器中執行，無需註冊，無需上傳。
- 您輸入的資訊保留在裝置上。
- 提供英文版。
- 內容最後稽核日期:
常見問題
What is a good ROAS?
It depends on margin. Many businesses aim for 3 to 5, but the break-even figure matters more.
Is ROAS the same as ROI?
No. ROAS is revenue over spend. ROI includes costs and shows profit over spend.
What margin should I use?
Gross margin after the cost of goods, before ad spend.
Does it include other costs?
No. Add shipping, fees and overhead into your margin to be careful.