CTR 計算器
計算點選率、轉化率、單次點選成本和單次獲客成本。
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使用方法
- 1填寫各項
輸入數字或選擇所需選項。
- 2檢視結果
更改任何值時，答案會立即更新。
- 3使用結果
複製結果或記下來。不會向任何地方傳送任何內容。
About this tool
Enter impressions, clicks, conversions and cost. The calculator shows CTR (clicks divided by impressions), conversion rate, cost per click, cost per acquisition and cost per thousand impressions.
Definitions
CTR is clicks divided by impressions. Conversion rate is conversions divided by clicks. CPC is cost divided by clicks. CPA is cost divided by conversions. CPM is cost per thousand impressions.
Example
1,250 clicks on 50,000 impressions is a 2.5 percent CTR. With 50 conversions that is a 4 percent conversion rate. On $600 of cost the CPC is $0.48 and the CPA is $12.
Benchmarks
Search ads often see 2 to 6 percent CTR, display ads below 1 percent. Compare against your own account history first.
計算示例
With the boxes at their starting values (Impressions: 50000; Clicks: 1250; Conversions: 50; Total cost: 600), the tool shows: Conversion rate: 4.00%; Cost per click: 0.48; Cost per acquisition: 12.00; Cost per 1,000 impressions: 12.00; Click-through rate: 2.50%. Change any box to see your own numbers. The result updates as you type, and nothing leaves your browser.
獲得最佳結果的提示
在相信結果之前先檢查每一個輸入項，因為一個錯誤的數字就會改變整個答案。請使用工資單、賬單、證書或合同上的準確數字，並記下計算日期。稅率、門檻和規則會不時變化，因此對於稅費和法律事務，請將結果視為估算，並與本頁註明的官方來源核對。您可以嘗試任意多個方案；不會儲存或傳送任何內容，重新整理頁面會清空輸入。
要點
- 分類: 日常工具
- 在瀏覽器中執行，無需註冊，無需上傳。
- 您輸入的資訊保留在裝置上。
- 提供英文版。
- 內容最後稽核日期:
常見問題
What is a good CTR?
For search ads 3 to 5 percent is common. Display is often under 1 percent.
How do I improve CTR?
Sharper headlines, better targeting and relevant ad extensions or images.
What is the difference between CPC and CPA?
CPC is cost per click. CPA is cost per conversion, which includes the conversion rate.
Is conversion rate based on clicks?
Here, yes: conversions divided by clicks.