ROAS 计算器
计算广告支出回报、广告利润以及对应你利润率的盈亏平衡 ROAS。
在您的浏览器中运行。您的文件不会离开设备。 了解如何验证
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使用方法
- 1填写各项
输入数字或选择所需选项。
- 2查看结果
更改任何值时，答案会立即更新。
- 3使用结果
复制结果或记下来。不会向任何地方发送任何内容。
About this tool
Enter the revenue from ads, the ad spend and your gross profit margin. The calculator shows ROAS, profit after ad spend, ROI and the break-even ROAS you need before ads make money.
What ROAS is
Return on ad spend is revenue divided by spend. A ROAS of 4 means every dollar of ads brought in four dollars of revenue. It is not profit, because costs of goods are not counted.
Break-even
Break-even ROAS is one divided by your margin. At a 40 percent margin you need 2.5 to cover ad costs. Anything above that is profit.
Example
$12,000 revenue from $3,000 of ads is a ROAS of 4.0. At a 40 percent margin the profit after ads is $1,800, an ROI of 60 percent.
计算示例
With the boxes at their starting values (Revenue from ads: 12000; Ad spend: 3000; Gross profit margin (%): 40), the tool shows: ROI on ad spend: 60.0%; Profit after ads: 1,800; Break-even ROAS: 2.50; ROAS: 4.00x. Change any box to see your own numbers. The result updates as you type, and nothing leaves your browser.
获得最佳结果的提示
在相信结果之前先检查每一个输入项，因为一个错误的数字就会改变整个答案。请使用工资单、账单、证书或合同上的准确数字，并记下计算日期。税率、门槛和规则会不时变化，因此对于税费和法律事务，请将结果视为估算，并与本页注明的官方来源核对。您可以尝试任意多个方案；不会保存或发送任何内容，刷新页面会清空输入。
要点
- 分类: 日常工具
- 在浏览器中运行，无需注册，无需上传。
- 您输入的信息保留在设备上。
- 提供英文版。
- 内容最后审核日期:
常见问题
What is a good ROAS?
It depends on margin. Many businesses aim for 3 to 5, but the break-even figure matters more.
Is ROAS the same as ROI?
No. ROAS is revenue over spend. ROI includes costs and shows profit over spend.
What margin should I use?
Gross margin after the cost of goods, before ad spend.
Does it include other costs?
No. Add shipping, fees and overhead into your margin to be careful.