CTR 计算器
计算点击率、转化率、单次点击成本和单次获客成本。
在您的浏览器中运行。您的文件不会离开设备。 了解如何验证
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使用方法
- 1填写各项
输入数字或选择所需选项。
- 2查看结果
更改任何值时，答案会立即更新。
- 3使用结果
复制结果或记下来。不会向任何地方发送任何内容。
About this tool
Enter impressions, clicks, conversions and cost. The calculator shows CTR (clicks divided by impressions), conversion rate, cost per click, cost per acquisition and cost per thousand impressions.
Definitions
CTR is clicks divided by impressions. Conversion rate is conversions divided by clicks. CPC is cost divided by clicks. CPA is cost divided by conversions. CPM is cost per thousand impressions.
Example
1,250 clicks on 50,000 impressions is a 2.5 percent CTR. With 50 conversions that is a 4 percent conversion rate. On $600 of cost the CPC is $0.48 and the CPA is $12.
Benchmarks
Search ads often see 2 to 6 percent CTR, display ads below 1 percent. Compare against your own account history first.
计算示例
With the boxes at their starting values (Impressions: 50000; Clicks: 1250; Conversions: 50; Total cost: 600), the tool shows: Conversion rate: 4.00%; Cost per click: 0.48; Cost per acquisition: 12.00; Cost per 1,000 impressions: 12.00; Click-through rate: 2.50%. Change any box to see your own numbers. The result updates as you type, and nothing leaves your browser.
获得最佳结果的提示
在相信结果之前先检查每一个输入项，因为一个错误的数字就会改变整个答案。请使用工资单、账单、证书或合同上的准确数字，并记下计算日期。税率、门槛和规则会不时变化，因此对于税费和法律事务，请将结果视为估算，并与本页注明的官方来源核对。您可以尝试任意多个方案；不会保存或发送任何内容，刷新页面会清空输入。
要点
- 分类: 日常工具
- 在浏览器中运行，无需注册，无需上传。
- 您输入的信息保留在设备上。
- 提供英文版。
- 内容最后审核日期:
常见问题
What is a good CTR?
For search ads 3 to 5 percent is common. Display is often under 1 percent.
How do I improve CTR?
Sharper headlines, better targeting and relevant ad extensions or images.
What is the difference between CPC and CPA?
CPC is cost per click. CPA is cost per conversion, which includes the conversion rate.
Is conversion rate based on clicks?
Here, yes: conversions divided by clicks.